Get ready for an unforgettable experience as the "Love Hard" tour prepares to take center stage, featuring a stellar lineup of R&B icons. The tour, headlined by Grammy® nominated, multi-platinum selling, singer/songwriter Keyshia Cole with multi-platinum R&B icon Trey Songz, will also showcase the incredible talents of Jaheim, and K. Michelle. This groundbreaking tour - coming to Greensboro Coliseum Friday, Feb. 23, 2024 - is proudly presented in partnership with the esteemed Black Promoters Collective, promising a series of electrifying performances across the nation.

"I am beyond excited to announce 'The Love Hard Tour,' and to be collaborating with the Black Promoter's Collective. This tour is a true labor of love and I’m looking forward to connecting with my fans, sharing new memories and healing through music,” says Keyshia Cole

"Keyshia Cole ignited the music scene with a passion in R&B reminiscent of the soul singers of the past. Her captivating tone and lyrical prowess instantly drew me in, and I am thrilled to join forces with her on the "Love Hard" tour, where the legacy of soulful storytelling continues to unfold,” states BPC President Shelby Joyner

The "Love Hard" tour is a celebration of soulful melodies, captivating vocals, and powerful performances. Keyshia Cole, known for her chart-topping hits and emotionally charged music, will lead this extraordinary lineup, delivering an unforgettable live experience. Joining her are Trey Songz, whose dynamic stage presence has captivated audiences worldwide, Jaheim, known for his timeless R&B classics, and K. Michelle, who’s recognized for her raw talent and unapologetic authenticity.

Before general market sales begin, the Artist presale starts on Wednesday, December 13, at 12 PM local time via the code DIAMONDS. Local, Venue, and Promoter presales start on Thursday, December 14, from 10 AM to 11:59 PM local time via the code BPC. Tickets will be available to the general public on Friday, December 15, at 10 AM local time. Fans can access tickets here.

Don't miss your chance to witness an unforgettable night of R&B with Keyshia Cole, Trey Songz, Jaheim, and K. Michelle.